Business Unit Strategy
A Business Unit is a separate profit center focusing on a particular segment or product offering. A clear understanding of BU trends and perspectives allows the management to make strategic decisions on development or conservation investments, as well as on funds and resources prioritization.
We work with clients on:
Competitive positions enhancement. MCG will run full a assessment of your Business Unit performance, define its competitive advantages, and advise on strategic response to the moves of your competitors. Whenever your plan to grow extensively (e.g. geographically) or intensively (e.g. increase customers’ loyalty or consumption), our team will review your Business Unit strategy and suggest ways to move your business to new aspirational targets.
Business Unit evolution scenarios. Typically, a company would have a few Business Units. Each of them has its own strategic plan, KPIs, clients, and competitors. Sooner or later, business units would demonstrate performance decline, meaning that significant changes in Business Unit strategy are required. MCG is ready to help your company build a holistic view and interrelationship map of your Business Units. How should the company’s resources be divided? Are some Business Units cannibalizing profits from others? Shall some Business Units be discontinued and new ones created? We are ready to support you in answering these and many other strategic questions about Business Units in your portfolio.