We developed market entry and e-commerce strategy for a fashion retailer
Industry practice Retail & E-Commerce
Functional practice Customer Journey Design, Customer Segmentation, Digital Strategy, Distribution, Market Entry Strategy, Operational Strategy
Type of client Start-up, Investment Fund
Study topic Market entry strategy, commercial and operational business models development
Client situation: Client was an established brand in the Russian fashion industry, and was considering market entry into a multi-channel retail business space with a significant emphasis on e-commerce. Client needed strategic recommendations on how to enter the market and craft itself into an integrated fashion retail player (online store and retail network). Client wanted to support investors’ and management’s strategic decisions with a detailed business plan, financial model, commercial and operational business models, as well as with an implementation plan.
How MCG helped: The MCG team conducted a market review to define recent and future trends, successful and promising business models, best practices, competitive landscape and client segmentation. Then business cases (scenarios) to define potential business model and performance aspirations were developed, commercial, operational and financial models built, and an implementation plan worked out. As a result, within a year, the Client has opened 5 stores in premium retail locations in Moscow and generated more than 10 million dollars in revenue.