We have assessed the attractiveness of exports of Russian agricultural products to China for one of the leading Russian agricultural holdings
Top-management of Russian agricultural holding company set up ambitious strategic goals on multiple revenue growth in upcoming 7-10 years. Export of Russian agricultural products to China was defined as one of the potential leverages for strategy realization. Client required consulting support on agricultural products export markets research and economic potential assessment.
During the project realization MCG team have performed analysis of more than 20 different segments of agricultural products in crop farming, livestock breeding (including dairy products) and fishery, estimating segments’ volumes, growth rates, competitive advantages of Russian products and export economic potential. Next, our consultant prioritized product segments based on potential assessment and delivered detailed recommendations on China market entry of chosen product categories.
Project deliverables were approved by Clients’ top-management and used in decision-making process of product portfolio selection. Significant part of the selected product categories is successfully exported to China according to recommendations of our consultants.