We supported an international healthcare player in assessing opportunities for market entry
Industry practice Healthcare
Type of client Mid-sized international company
Study topic Opportunities for new market entry
Client situation: An international healthcare company (medical tests) was interested in expanding its geographical presence in former USSR countries.
How MCG helped: The team ran a detailed analysis of the target market segment in Russia, Ukraine and Azerbaijan. Key trends, current and future volumes, potential M&A targets were evaluated, major risks and investments requirements for greenfield and brownfield expansion were assessed.