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We have developed the concept, commercial and operational business model of an annual extreme sports competition

Industry practice Sports
Type of client State institutions in the sports industry
Study topic Extreme sports competition concept development
Client situation:  

One of the state institutions in the sports industry needed the consulting support on the concept development of the annual extreme (non-Olympic) sports competition. Client also required the commercial and operational models along with the initiatives on event promotion and spectators attraction.

How MCG helped:  

The MCG team performed the detailed study of top extreme sports competition launch and organization best practices in USA, Australia, New Zealand and European countries and identified key growth drivers. Next, our consultants have designed the Russian extreme sports competition concept, including the location, sports list, competition formats, visitors and spectators (including online channels) attraction instruments, prize pools and engagement mechanics. After the concept was approved we have built up the commercial and operational business models and recommendations on implementation plan development.

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