Banner

About MCG

Our projects
all projects

We have developed the digital strategy to increase awareness and attract audience for the Olympic sports World Cup in Russia

Industry practice Sports
Functional practice Digital Strategy
Type of client Russian Olympic sports federation
Study topic Digital strategy development to increase awareness and attract spectators
Client situation:  

Our client, Olympic sports Russian federation, was in avid for the digital strategy development to increase the audience awareness for the sports, attract extra audience for the upcoming World Cup, enhance market authority and offer extra services to the athletes and partners.

How MCG helped:  

On the first stage the MCG team have analyzed internal resources, current positioning and communication approach of the federation, including:
• Website structure, service offerings, user interface, experience and visuals;
• Social networks management and communication approach;
• Federation positioning and key value propositions to the audience (athletes and partners);
• Audience reach out channels and mechanics;
• Marketing and promotion strategies;
• Available human resources and employees’ key competences.
On the next stage the MCG team have developed the digital strategy, including the alternative key value propositions for each targeted audience segments, prioritized communication channels. Our consultants have developed recommendations on HR optimization and marketing campaigns approach and designed the new World Cup portal.

Project results:
The digital strategy was approved by Clients’ top-management, the World Cup portal was developed and released for public use with compliance with the roadmap.

More projects
Aerospace & Defense
Aerospace & Defense
Capital Structuring, Market Research
Healthcare, Private Equity
Healthcare, Private Equity
Investments and Projects Valuation
Travel, Transportation & Logistics
Travel, Transportation & Logistics
Market Entry Strategy
Agriculture
Agriculture
Market Research
Public Sector & Government
Public Sector & Government
Corporate Governance
Travel, Transportation & Logistics
Travel, Transportation & Logistics
Market Entry Strategy
Sports
Sports
Digital Strategy
Sports
Sports
Operational Business-Model Development
Sports
Sports
Corporate Strategy, Business Plan
Aerospace & Defense
Aerospace & Defense
Analytics & Modeling
Energy & Utilities
Energy & Utilities
Energy & Utilities
Public Sector & Government
Public Sector & Government
Project Management Office (PMO)
Aerospace & Defense
Aerospace & Defense
Corporate Governance, Business Unit Strategy
Public Sector & Government
Public Sector & Government
Product Development, Business Intelligence Systems Design
Infrastructure
Infrastructure
Mergers & Acquisitions, Due Diligence, M&A Strategy
Infrastructure, Oil & Gas
Infrastructure, Oil & Gas
Strategy, Corporate Strategy
Consumer Goods
Consumer Goods
Post Merger Integration, Market Entry Strategy
Energy & Utilities, Manufacturing
Energy & Utilities, Manufacturing
Corporate Strategy
Infrastructure
Infrastructure
Market Entry Strategy
Public Sector & Government
Public Sector & Government
Productivity Growth, Business Process Optimization
Oil & Gas
Oil & Gas
Organizational Design, Business Processes Optimization
Healthcare, Pharmaceutical
Healthcare, Pharmaceutical
Corporate Strategy
Development,<br/>Logistics
Development,
Logistics
Business Unit Strategy, Investments and Project Valuation
Manufacturing
Manufacturing
Turnaround Strategy, Operational Strategy, Profit and Cost Optimization
Agriculture
Agriculture
Corporate Governance, Management Accounting
Financial Services
Financial Services
Investment Memorandums, Corporate Strategy
Infrastructure, Construction
Infrastructure, Construction
Corporate Strategy, Business Unit Strategy
Consumer Goods
Consumer Goods
Corporate Strategy
Technology, Media, Advertising
Technology, Media, Advertising
Investment Memorandums
Private Equity
Private Equity
Strategy Workshop Sessions
Education, Public Sector<br/>& Government
Education, Public Sector
& Government
Corporate Strategy
Healthcare
Healthcare
Market Entry Strategy, M&A Strategy
Agriculture
Agriculture
M&A Strategy,
Due Diligence
Financial Services, Private Equity
Financial Services, Private Equity
Business Processes Reengineering
Media & Entertainment
Media & Entertainment
Business Unit Strategy
Retail &<br/>E-Commerce
Retail &
E-Commerce
Market Entry Strategy, Operational Strategy, Digital Strategy
Consumer Goods, Manufacturing
Consumer Goods, Manufacturing
Marketing Strategy, Brand Portfolio Strategy
Telecom & Technology
Telecom & Technology
Corporate Strategy, Investment Memorandums
Infrastructure
Infrastructure
Business Processes Reengineering
Manufacturing
Manufacturing
Organizational Performance
& Design
Automotive
Automotive
Business Unit Strategy
Chemicals & Building Materials
Chemicals & Building Materials
Market Entry Strategy
Travel, Transportation<br/>& Logistics
Travel, Transportation
& Logistics
Market Entry Strategy, M&A Strategy,
Due Diligence
Financial Services
Financial Services
Sales Stimulation Effort
Energy<br/>& Utilities
Energy
& Utilities
Capital Structuring, Working Capital Management
Education, Public Sector<br/>& Government
Education, Public Sector
& Government
Purchasing and Procurement
Public Sector<br/>& Government
Public Sector
& Government
Profit and Cost Optimization
Energy<br/>& Utilities
Energy
& Utilities
Portfolio Strategy
Financial Services
Financial Services
Productivity Growth
Healthcare
Healthcare
Investments and Project Valuation, Financial Risks Management
Media & Entertainment
Media & Entertainment
Turnaround Strategy, Marketing Strategy
Travel, Transportation<br/>& Logistics
Travel, Transportation
& Logistics
Corporate Strategy, Profit and Cost Optimization
SHARE
Resume*
Cover letter*
Send