We supported an European travel operator in entering the Russian market and conducting a market research, followed by M&A advisory and strategic recommendations
Industry practice Travel, Transportation & Logistics
Type of client International mid-sized company
Study topic Market entry strategy, market research, M&A strategy
Client situation: Established mid-sized European travel operator considered expansion into Russian market. The client had various experiences with market entries in other countries recently. The client was interested in evaluating market potential, key risks and the market entry strategic options.
How MCG helped: MCG team ran a full-size market entry research (market sizing, volume forecasts, clients’ segmentation, key players and competition, major trends) with recommendations on go/not-go strategies. After the client accepted the recommendation to enter the market through M&A / JV with current players MCG team ran deep analysis of potential acquisition targets, organized meetings and supported negotiations. The client entered the market through JV with one of the recommended partners.