We ran a sales stimulation effort for a mid-sized commercial bank
Industry practice Financial Services
Functional practice Sales Stimulation Effort
Type of client Mid-Sized Company
Study topic Sales stimulation effort to identify actionable initiatives with highest growth potential
Client situation: As competition in the SME segment intensified, the client experienced a slow decline in revenues from the existing client base, while all the traditional ways to attract new clients were proving not effective.
How MCG helped: Using the SSP framework MCG developed actionable initiatives to intensify sales. All the initiatives were split into “fast results” and “high effect” groups. Next, MCG focused on implementing the “fast results” initiatives while developing a more detailed action plan for the selected “high effect” initiatives.