Market Entry Strategy
Establishing a successful operation in Russia requires extensive knowledge about local business, cultural, regulatory and economic environment. Our team of multidisciplinary professionals provides over 25 years of experience and a deep understanding of all these factors to help develop a successful Russian market entry strategy for your organization.
Our services allow you to minimize the upfront investment, overcome the need for high additional fixed costs, and avoid making costly or potentially damaging mistakes. The research is not just desk or web-based; your success is our sole aim. We collect intelligence from your potential customers and competitors to establish a true and independent picture of the market so that you can base your strategy on hard commercial facts.
We work with clients to:
Articulate and prioritize their goals.
Examine actual market conditions, opportunities, and obstacles to establishing a successful operation.
Identify the current players in the client’s sector, competitors, and potential co-operators and establish a matrix of criteria to evaluate their strengths and weaknesses.
Identify and prioritize potential market entry strategies and develop and plan potential business models.
Upon the completion of all the stages above, a Business Plan can start to be developed for a new project; this plan sets out the specific teaming and action plan for the new venture. The report covers all the required practical as well as strategic items to design, build, partner, and implement the operation.