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Consulting services

Marketing & Sales

Customer Segmentation

Dividing a broad target market into clear segment groups with different needs is an art. The balance between the number of segments and the organizational effort to serve them is a core skill of effective marketing. MCG is ready to deploy actual experience coupled with deep knowledge and research techniques to help our clients to achieve this balance and succeed.
We work with clients on:

Algorithms and techniques to fine-tune segmentation processes. MCG will conduct internal diagnostics and evaluate the currently deployed segmentation approach. Our team will compare it with the ones of your major competitors and demonstrate the most relevant best practices. This project will result in your team being equipped with new algorithms and measurement tools to build sustainable and cost-effective marketing campaigns.

Segmentation of the Client’s target audience, effective ways to communicate and influence the segments’ decisions. Through analysis of the currently available data, suitable market research design, and interviews with competitors and opinion-makers, MCG will support your company in finding the core and secondary target segments and identifying ways to influence the segments’ buying behavior.

Our projects
We developed the market entry strategy for the innovative media system
We developed the market entry strategy for the innovative media system
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We developed market entry and e-commerce strategy for a fashion retailer
We developed market entry and e-commerce strategy for a fashion retailer
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We worked on market entry strategy for building materials manufacturer
We worked on market entry strategy for building materials manufacturer
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We designed and conducted strategy workshops for the management team of a well-known publishing house aimed at developing work plan to respond to increased competition
We designed and conducted strategy workshops for the management team of a well-known publishing house aimed at developing work plan to respond to increased competition
read more
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Strategy
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Organization
Marketing & Sales
Marketing & Sales
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Operations
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Mergers & Acquisitions
Corporate Finance
Corporate Finance
Professional Business Solutions
Professional Business Solutions
Business Functions Outsourcing
Business Functions Outsourcing
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