On the one hand, pricing is a derivative of business strategy, market positioning, competition intensity, consumers price elasticity, cost of production etc. On the other hand, the right pricing can mean significant gains or losses for a company.
We work with clients on:
Selection of proper pricing strategy. For new or already existing products’ groups, MCG will run a workshop to discuss pros and cons of different pricing strategies available and analysis of pricing strategies currently deployed by the Client and competitors. Next, we will drive the discussion to support the Clients’ decision-makers’ decision on pricing strategies. Finally, our team will develop an action plan and assess the efforts required to implement the new strategy.
Fine-tuning for the current pricing strategy. MCG will run market research, financial modeling, and distribution channels analysis to come up with exact numbers for optimal pricing for the Client. As a result, the Client would get recommendations on pricing policies (e.g. base price for different channels, discounts, and promotion planning).