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Consulting services

Marketing & Sales

Pricing

On the one hand, pricing is a derivative of business strategy, market positioning, competition intensity, consumers price elasticity, cost of production etc. On the other hand, the right pricing can mean significant gains or losses for a company.
We work with clients on:

Selection of proper pricing strategy. For new or already existing products’ groups, MCG will run a workshop to discuss pros and cons of different pricing strategies available and analysis of pricing strategies currently deployed by the Client and competitors. Next, we will drive the discussion to support the Clients’ decision-makers’ decision on pricing strategies. Finally, our team will develop an action plan and assess the efforts required to implement the new strategy.

Fine-tuning for the current pricing strategy. MCG will run market research, financial modeling, and distribution channels analysis to come up with exact numbers for optimal pricing for the Client. As a result, the Client would get recommendations on pricing policies (e.g. base price for different channels, discounts, and promotion planning).

Our projects
We developed a product strategy and a multi-phase plan of product launches for a beverages manufacturer
We developed a product strategy and a multi-phase plan of product launches for a beverages manufacturer
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We designed and conducted strategy workshops for the management team of a well-known publishing house aimed at developing work plan to respond to increased competition
We designed and conducted strategy workshops for the management team of a well-known publishing house aimed at developing work plan to respond to increased competition
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We developed a growth strategy and profit maximization plan for one of the largest travel and hospitality players
We developed a growth strategy and profit maximization plan for one of the largest travel and hospitality players
read more
More functionals
Strategy
Strategy
Business Design
Business Design
Organization
Organization
Marketing & Sales
Marketing & Sales
Operations
Operations
Mergers & Acquisitions
Mergers & Acquisitions
Corporate Finance
Corporate Finance
Professional Business Solutions
Professional Business Solutions
Digitalization
Digitalization
Digital Solutions
Digital Solutions
Big Data & Advanced Analytics
Big Data & Advanced Analytics
Startup Solutions
Startup Solutions
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