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Consulting services

Marketing & Sales

Marketing Strategy

The right marketing strategy allows companies to reach their strategic goals through constantly addressing target audiences’ needs and successfully competing against substitutes and direct competitors.
We work with clients on:

Existing marketing strategy evolution. Together with the Client, the MCG team will run diagnostics to measure how robust and up-to-date the existing market strategy is. Is the current market strategy flexible enough to react to constantly changing customers’ needs and competitors’ actions? Does the current marketing mix reflect the target audience’s preferences? Do current pricing strategy and distribution levels allow to maximize profits? The MCG team will review all the parts of the current market strategy and develop practical recommendations on how to improve it.

Improvements in separate elements of marketing strategy. MCG is ready to dive deep into selected parts of marketing strategy and recommend action plans for significant improvements. Our experience includes a distribution strategy review that resulted in massive sales increase, a communication strategy redesign with 30% increase in brand awareness, and many others successful projects.

Marketing strategy redesign/ changes to support new strategic goals, market expansion, post M&A processes, etc. Significant marketing strategy changes are required if drastic changes in business are coming. MCG can support the clients in designing detailed marketing strategy, assessing brand portfolio, overseeing potential risks, recommending potential marketing partners etc.

Our projects
We developed a product strategy and a multi-phase plan of product launches for a beverages manufacturer
We developed a product strategy and a multi-phase plan of product launches for a beverages manufacturer
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We designed and conducted strategy workshops for the management team of a well-known publishing house aimed at developing work plan to respond to increased competition
We designed and conducted strategy workshops for the management team of a well-known publishing house aimed at developing work plan to respond to increased competition
read more
More functionals
Strategy
Strategy
Business Design
Business Design
Organization
Organization
Marketing & Sales
Marketing & Sales
Operations
Operations
Mergers & Acquisitions
Mergers & Acquisitions
Corporate Finance
Corporate Finance
Professional Business Solutions
Professional Business Solutions
Digitalization
Digitalization
Digital Solutions
Digital Solutions
Big Data & Advanced Analytics
Big Data & Advanced Analytics
Startup Solutions
Startup Solutions
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