The right marketing strategy allows companies to reach their strategic goals through constantly addressing target audiences’ needs and successfully competing against substitutes and direct competitors.
We work with clients on:

Existing marketing strategy evolution. Together with the Client, the MCG team will run diagnostics to measure how robust and up-to-date the existing market strategy is. Is the current market strategy flexible enough to react to constantly changing customers’ needs and competitors’ actions? Does the current marketing mix reflect the target audience’s preferences? Do current pricing strategy and distribution levels allow to maximize profits? The MCG team will review all the parts of the current market strategy and develop practical recommendations on how to improve it.

Improvements in separate elements of marketing strategy. MCG is ready to dive deep into selected parts of marketing strategy and recommend action plans for significant improvements. Our experience includes a distribution strategy review that resulted in massive sales increase, a communication strategy redesign with 30% increase in brand awareness, and many others successful projects.

Marketing strategy redesign/ changes to support new strategic goals, market expansion, post M&A processes, etc. Significant marketing strategy changes are required if drastic changes in business are coming. MCG can support the clients in designing detailed marketing strategy, assessing brand portfolio, overseeing potential risks, recommending potential marketing partners etc.