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Consulting services

Marketing & Sales

Distribution

Successful distribution ensures revenue maximization from each POS. Mistakes in distribution planning could cause empty stores and idle employees on some sites, or stock shortage problems and long waiting time in others. MCG is ready to propose holistic and effective techniques to build top-notch distribution strategy for our clients.
We work with clients on:

Operation models for selected distribution channels. MCG team will dive deep into selected distribution channels. Based on diagnostics, consumer market research, and benchmarking to other players, a detailed description of desired distribution channel services will be developed by (1) brands selection, (2) pricing, (3) communication tactics through the channel, (4) channels density and typical channel POS description.

Evaluation and improvement recommendations for current distribution strategy. MCG team will run diagnostics on the Client’s distribution channel as a whole, assessing revenues and profits inflows, level of substitution, and image and communication importance of each channel within the analysis. Next, the team will compare the analysis results with those for the major competitors, run expert interviews, and conduct market research. As a result, prioritization of distribution channels relevant for the Client will be performed and recommendations on POS performance within each channel will be provided. Finally, an action plan to move from the current to desired stage will be prepared.

Our projects
We conducted the Russian market strategy review for an international producer of baby food
We conducted the Russian market strategy review for an international producer of baby food
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We developed market entry and e-commerce strategy for a fashion retailer
We developed market entry and e-commerce strategy for a fashion retailer
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We ran a strategic workshop for a medium-size auto-parts manufacturer that planned to diversify its business
We ran a strategic workshop for a medium-size auto-parts manufacturer that planned to diversify its business
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We designed and conducted strategy workshops for the management team of a well-known publishing house aimed at developing work plan to respond to increased competition
We designed and conducted strategy workshops for the management team of a well-known publishing house aimed at developing work plan to respond to increased competition
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We developed a growth strategy and profit maximization plan for one of the largest travel and hospitality players
We developed a growth strategy and profit maximization plan for one of the largest travel and hospitality players
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Strategy
Strategy
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Business Design
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Organization
Marketing & Sales
Marketing & Sales
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Operations
Mergers & Acquisitions
Mergers & Acquisitions
Corporate Finance
Corporate Finance
Professional Business Solutions
Professional Business Solutions
Digitalization
Digitalization
Digital Solutions
Digital Solutions
Big Data & Advanced Analytics
Big Data & Advanced Analytics
Startup Solutions
Startup Solutions
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