Dividing a broad target market into clear segment groups with different needs is an art. The balance between the number of segments and the organizational effort to serve them is a core skill of effective marketing. MCG is ready to deploy actual experience coupled with deep knowledge and research techniques to help our clients to achieve this balance and succeed.
We work with clients on:

Algorithms and techniques to fine-tune segmentation processes. MCG will conduct internal diagnostics and evaluate the currently deployed segmentation approach. Our team will compare it with the ones of your major competitors and demonstrate the most relevant best practices. This project will result in your team being equipped with new algorithms and measurement tools to build sustainable and cost-effective marketing campaigns.

Segmentation of the Client’s target audience, effective ways to communicate and influence the segments’ decisions. Through analysis of the currently available data, suitable market research design, and interviews with competitors and opinion-makers, MCG will support your company in finding the core and secondary target segments and identifying ways to influence the segments’ buying behavior.